Apple is addressing complaints about the new iPhone 15 models heating up and becoming too hot to handle. The company points to a software bug and issues with popular apps like Instagram and Uber as the cause. Apple is working on an update to fix the problem and is collaborating with the apps to prevent further issues.
Instagram has already made modifications to prevent overheating on the latest iPhone operating system. However, other apps like Uber and Asphalt 9 are still in the process of rolling out their updates. Apple has not provided a specific timeline for its own software fix. But assures users that there are no safety concerns in the meantime.
Media and Wall Street Journal Concerns
Media reports and The Wall Street Journal have amplified the concerns surrounding the overheating problem, sparking worry among consumers. While it’s not unusual for new iPhones to warm up during initial use or while restoring backup information, the heating issues with the iPhone 15 models go beyond the norm.
Apple emphasizes that the sleek titanium casing of the iPhone 15 Pro and Pro Max is not the cause of the problem. The company also dismisses speculation that the issue is related to its shift from the Lightning charging cable to the more widely used USB-C port.
Apple Increased Price of Its iPhone 15 Pro
Despite Apple’s confidence in resolving the overheating problem with software updates, it could potentially impact sales of its flagship product. The company has already experienced consecutive declines in overall sales, particularly in iPhone sales. To boost sales, Apple has increased the starting price of the iPhone 15 Pro Max to $1,200.
Investor concerns regarding Apple’s sales decline have resulted in a significant drop in shareholder wealth, erasing over $300 billion since the company reached a market value of $3 trillion in June. Despite the sales decline, Apple has continued to invest in innovation and expansion into new markets.
In recent years, Apple has released several new products ranging from smart home devices to wearables. The company also invested heavily in original content for its streaming platform, Apple TV+. In addition, the company is expanding its services business across multiple countries through its App Store and subscription.
